The Best Fitness App Today is Instagram…and its not even close.
What does Instagram do right, that Apple, Amazon, Fitbit, Peloton and Nike not do?
The Key is Progress Pictures.
You might be thinking right about now, how are progress pictures the key to Instagram’s dominance in the health and fitness space? To answer this we need a quick psychological breakdown into why people workout and live a healthy life.
People have 3 motivations when beginning their health and fitness lifestyle transformation:
1. They want to do it for themselves (not a powerful motivator)
2. They want others to see their progress (very powerful motivator)
3. They want to compare themselves to others (most powerful motivator)
A platform that allows people to experience the dopamine hit of all three of those motivators will win the game of attention in the space. Currently, Instagram is the best at it! All these fitness companies coming out with new tech are only changing how people workout — not WHY people workout.
a. Peloton (connected fitness) changed how and where you workout.
b. Apple Watch (wearables) changed how you track your workouts.
c. Strava changed nothing, just made people post workouts in a different location.
Health and fitness is not about target heart rate, step counts, and closing rings — its about progress, being sexy, confident, and admired by your followers, friends and family. New technologies that emerge that allow its users to feel sexy, confident, and admired will win. Any of these new companies that are trying to change HOW people workout face a tough road ahead as the space gets more and more competitive.
At Plus, we aren’t trying to beat Peloton, Tonal or Apple Watch — we are trying to beat Instagram and tap into user’s WHY.
There are 3 steps to dominating the Health & Fitness Market.
STEP 1 — BUILD A BETTER “WHY” MACHINE (with amazing tech)
To learn more about what we are up to at Plus Technologies — drmikegoetsch@gmail.com
